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 Post subject: SEO and PPC
PostPosted: Thu Mar 20, 2008 9:48 am 
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SEO and PPC

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

To read more articles like this, visit http://www.seohaus.com


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 Post subject: Re: SEO and PPC
PostPosted: Thu Jul 03, 2008 6:49 pm 
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seo material also provides great variety of seo articles that can help you to promote you website. The best article of PPC.

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 Post subject: Re: SEO and PPC
PostPosted: Fri Apr 10, 2009 3:51 pm 
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That is a very broad question, so I'll try to answer it as succintly as possible.

1. SEO is a long term process. It will not give immediate results - will take a few months - but the results once they start coming will last longer. If someone promises you immediate results with SEO - know that they are lying. PPC on the other end will be quick and you will start getting leads right away.

2. SEO will need you to have some technical website knowledge (optimizing web pages, getting backlinks, optimizing content etc.). PPC doesnt need too much technical know-how.

3. SEO effect is long lasting and you dont pay for every lead as against PPC where you do pay for every lead.

Net-Net: My recommendation is that you start with a little bit of both. PPC will start getting you immediate leads, while SEO will help you to get in a position a few months down the line where you will not need to do much PPC advertising.

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 Post subject: Re: SEO and PPC
PostPosted: Fri Apr 17, 2009 11:15 am 
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Search engines score Web Site Design on a vast range of criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results.

Although Google tries to think like a human being, it is still only a computer & so relies upon a complex algorithm to compile the necessary data.This algorithm rely's upon looking for over one hundred different factors on each page which it then scores in order to be able to rank each site. These factors can also be over done so it is very important to seek professional guidance before attempting to optimize a site yourself.


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 Post subject: Re: SEO and PPC
PostPosted: Thu Sep 02, 2010 7:11 am 
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SEO is the most cost effective method to get traffic. It takes more time see results from SEO campaign. PPC gives immediate results. But PPC traffic only flow during the campaign.

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